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THE ResearchPlus TEAM
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A team of over 15 full-time analysts and consultants, each bringing
a specific skill to the set-up. The team is young, dynamic, and
driven, with each individual chosen for his or her willingness
and ability to remain committed to delivering the highest quality
and value to our clients.
The team boasts of specialists well acquainted with the latest
advances in research and business management, the majority with
business degrees specialising in marketing or management.
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MANAGEMENT TEAM
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Vincent Leong- Managing Director
Vincent is one of the founding members of Research Plus.
He brings a wealth of experience to the company, having
worked in the Housing Development Board (Singapore), where
he held double portfolios as a research analyst and systems
analyst, and performed contingent analyses for Ministers
and Members of Parliament.
He brings a wealth of experience in large-scale data collection
and management, having administered a number of such projects
using various fieldwork techniques. His understanding of
data and research has allowed him to effectively design
and implement various research strategies for our clients,
ranging from the development of pricing models, to database
segmentation for CRM purposes.
Vincent’s strength is in his ability to conceptualize
and execute customized solutions for clients to meet their
special research needs. Like Research Plus, he strongly
believes that no two clients are alike, and hence research
methodologies should be customized to the most powerful
and value-added configuration.
Since founding the company, Vincent has been managing and
performing critical analyses for Research Plus' projects
for blue-chip clients such as Infocomm Development Authority,
National Environment Agency, Ministry of Finance, British
American Tobacco, MobileOne, Singapore Pools, StarHub, and
Underwater World. Vincent is also a corporate trainer in
market research.
Vincent graduated from the University of Singapore with
a major in Computer Science
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Lim Sin Jin - Executive Director
Sin Jin is an experienced consultant in the arenas of CFS
systems, consumer research and telecommunications. He is
also one of the founding members of this firm.
Sin Jin is also experienced in the Service Quality and
ICT industries, where he has worked on a wide range of consulting
projects for the past 8 years. He consults on both the strategy
formulation as well as operations management with key telecom
operators in the Asia Pacific region. The scope of his experience
includes market assessment, entry strategies and churn management
with operators such as MobileOne (Singapore), Extelcom (the
Philippines), ex-Hong Kong Telecom (PCCW HKT), Shanghai
Telecom (China), and SK Telecom (South Korea).
Prior to joining Research Plus, Sin Jin was Acting Director
(from 1999 to 2000) with The Strategis Group, a Washington
DC-based telecoms research house, where he tracked and analyzed
developments in the Asia Pacific telecommunications arena.
Sin Jin completed his BBA (Hons) at the National University
of Singapore, with a major in Marketing. His primary research
area is in consumer satisfaction, in which he still retains
a strong interest. He has presented his research findings
in the "Association for Consumer Research Conference".
Sin Jin holds an MBA from INSEAD.
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